Ford: Content Studio
Role: Creative DirectorOur clients were sharp, navigating a landscape full of fast-talking partners with a constant stream of buzzwords and smokescreens. They weren’t chasing empty metrics—they wanted real conversations and authentic engagement, particularly with younger audiences.
So we got people talking.
OVERDUBS
A viral juggernaut that still resurfaces every year via YouTube Shorts and TikTok. We tapped into the timeless appeal of comedic overdubbing, teaming up with Toei Animation and Konami to create surreal YouTube pre-rolls—strategically deployed before contextually relevant content—resulting in unforgettable collaborations with Dragon Ball Z/Super and Metal Gear Solid.
FIESTA ‘TIL YOU SIESTA
Ford used to make a car called the Fiesta. "Fiesta" means “party.” Andrew WK writes songs about partying. Sometimes, social content doesn’t need to be more complicated than that.
THE BOOST
The Ford EcoBoost engine delivered turbocharged power in a smaller, more efficient package. So how do you convince the internet it still rips? You get Dolph Lundgren to attach one to a blender and a skateboard. Obviously.
SPOOKY CAR WASH
A mid-2010s banger that, by social standards, is downright ancient—but it’s the one that started it all. This viral Halloween prank became a massive PR win, proving that brand content could be more than just slapping a logo on a “National Pizza Day” tweet.