THE ARMED

Role: Creative Director

An ongoing multimedia art project that has earned critical acclaim from The New York Times, Pitchfork, Vice, The Atlantic, Stereogum, BBC, AV Club, GQ, Entertainment Weekly, SPIN, NPR, and more.

From Primavera Barcelona to Roskilde, from Cyberpunk 2077 to Adult Swim, from ARG-driven fan-funded Times Square billboards to high-profile sign-offs from Iggy Pop, Julien Baker, and Bob Mould—this project has found a way to infiltrate pop culture and blur the line between performer and spectator, reality and performance.

As Creative Lead, I’ve built The Armed on a foundation of high-quality, cross-platform storytelling and intrigue—music, video, press interactions, lore, and collaboration, all woven into a single immersive experience.

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