FORD X CLICKHOLE
With the slogan, “Because all content deserves to go viral”—Clickhole is the more absurdist, clickbait-skewering cousin of The Onion. Its content is wildly bizarre and endlessly hilarious. In an effort to reach more cynical audiences not susceptible to targeted online advertising, we forged a unique relationship to make the most anti-branded content branded content ever to come from a traditionally conservative 115 year-old American car company.